Media Processes and Effects

Catalog description

Credits 3. 3 Lecture Hours. Investigation of processes through which mediated messages influence our everyday lives; examination of social scientific approaches; understanding how viewers select, interpret and respond to mediated messages; includes media representations, mediated inter-group processes, news framing, political advertising, persuasive messages, entertainment media, popular culture, health campaigns, positive media psychology, new media technologies, pro-social media effects and critical media literacy. Prerequisite: Graduate classification.