BUSN 255

Business Storytelling with AI

Texas A&M University · UGRD · Fall 2026

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Credits 3. 3 Lecture Hours. This course will introduce students to effective business data, visualization principles, AI-driven analytics techniques and evaluation strategies using tools such as dashboards and Python. Students will learn through hands-on experience using a variety of datasets such as clickstream data, unstructured data (text, images, video), geo-spatial data, IoT data and network data. Students can utilize this course to become effective storytellers who can connect data analytics to business outcomes and communicate that to higher management.

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Class #texas_am-1855Fall 2026UGRD
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