BUSN 207

New Product Development and Go-to-Market Strategies

Texas A&M University · UGRD · Fall 2026

1 section

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Credits 3. 3 Lecture Hours. Analysis and review of impactful technology businesses; ideating new products and services; product development process; developing opportunity identification; A/B testing of new product ideas; mapping customer value. Prerequisites: Business of Technology certificate; approval of instructor.

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Class #texas_am-1848Fall 2026UGRD

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