Food and Agribusiness Strategic Market Planning

Catalog description

Credits 0 to 3. 0 to 3 Lecture Hours. Development of a market plan targeting the food and agribusiness market sector; market analysis; business propositions; action plans for executing the 4 P's (Product, Price, Place, Promotion); monitoring and measurement. Prerequisites: AGEC 314 or MKTG 321 or MKTG 409 ; AGEC 315 ; junior or senior classification or approval of instructor.