Agribusiness and Food Market Analysis

Catalog description

Credits 3. 3 Lecture Hours. Application of economic and marketing principles to contemporary food and agribusiness marketing; practical marketing management for agribusiness firms; market analysis; and marketing strategy and planning as related to the emerging trends in the global food and agribusiness sector of the economy. Prerequisites: AGEC 317 ; MKTG 321 ; and junior or senior agribusiness majors only.