MKT 6350
Research Methods in Marketing
Texas A&M International University · UGRD · Fall 2026
1 section
Catalog description
The topics covered in the class are the following: measurement, scale development, validity, reliability, survey and sampling, designing surveys, experimental design, qualitative methods.
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001
Availability not recently verifiedClass #texas_a_m_international-1348Fall 2026UGRD
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