MKT 6340

Consumer Behavior

Texas A&M International University · UGRD · Fall 2026

1 section
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The topics covered in the class are the following: learning, memory, search and knowledge, affect and decision making, self control and self regulation, attitudes and persuasion, choice set compositions and context effects, consumption.

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Class #texas_a_m_international-1347Fall 2026UGRD
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