MKT 6330

Marketing Theory

Texas A&M International University · UGRD · Fall 2026

1 section

Catalog description

The topics covered in the class are the following: historical development of marketing, school of marketing thought, marketing discipline, explanation, scientific laws, theory, controversy in marketing theory, scientific realism, truth, objectivity, philosophy of science discipline, rise and fall of historical relativism in philosophy of science.

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Class #texas_a_m_international-1346Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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