MKT 3320

Buyer Behavior

Texas A&M International University · UGRD · Fall 2026

1 section

Catalog description

An interdisciplinary approach to understanding buyer decision-making processes and psychological, sociological, and cultural factors influencing the processes. Analysis of marketing mix strategies and policies in a behavioral context.

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Class #texas_a_m_international-1334Fall 2026UGRD

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Instructor: Staff

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