Social Business Analytics

Catalog description

This course is designed to enhance students’ understanding of social information technologies (social IT), to prepare them to analyze massive data generated from social IT, and to help them understand how to leverage the capacities of social IT and the data to create firms’ competitive advantages. This course will introduce students to various statistical techniques frequently used in analyzing data to generate information useful in business decision-making. Advanced data analytic techniques such as mathematical optimization, data mining, and artificial intelligence models will also be introduced using software-based data analytic tools.