Marketing Strategy

Catalog description

Prerequisites: MKT 3400, BMGT 3510, MKT 4530 and senior standing. The role of the modern marketing manager in developing and implementing strategic and tactical marketing plans. Includes case studies and involves integrating knowledge of customers, competitors, the marketing mix, marketing research, and marketing analytics. Emphasizes an interdisciplinary approach to marketing decision-making incorporative of finance, management principles, and statistics. Enrollment in Junior- and Senior-level FIN courses requires Junior Standing.