Design Thinking

Catalog description

Prerequisite: MKT 3400 and a senior-level course or the consent of instructor). MKT 4205 introduces students to Design Thinking processes that provide ways to transform or develop new products and services. The design process is human-centered at every step and is seemingly chaotic as design thinkers move from the stages of inspiration to ideation and implementation. Through inspiration, ideation, and implementation, students will practice framing and reframing real-life problems and solutions related to various products. They will also learn numerous tools/methods to generate, prototype, and assess alternative solutions in business, entrepreneurship, and marketing contexts while working in teams to gain awareness of cultural, strategic, and organizational issues.