MKT 4200

Marketing Analytics

Tennessee Technological University · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: MKT 3400 and ECON 3610 or consent of instructor. Application of data science to marketing decisions, with emphasis on data visualization, pricing, forecasting, market segmentation, A/B testing, conjoint analysis, retailing, and advertising.

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Class #tennessee_technological-MKT4200Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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