Public Sector Advertising

Catalog description

Pre-requisite: MKT 3400 or consent of instructor. Examination of current advertising campaigns in traffic safety, public health, environmental sustainability and other public policy challenges. Create, execute, and evaluate successful advertising strategies, including campaign development, media buying, and data analysis. Tools used in contemporary marketing including advertising, direct marketing, Internet and interactive marketing, sales promotion, publicity, public relations, and personal selling will be emphasized. Note: Cannot receive credit for both MKT 4900 Special Topics: Public Sector Advertising and MKT 4160 Public Sector Advertising.