Social Media Campaigns

Catalog description

This course is dedicated to exploring the new emerging technologies and media influencing business, marketing, public relations, and advertising practices and research. This course will acquaint you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media and mobile campaigns. This course will also provide lectures, iconic and current case studies using social media and mobile, group and individual assignments, and engaged activities that will help you in developing a strong social media skill set.