Fashion Event Production

Catalog description

Welcome to HEC 4390 – Fashion Event Production! In this course, we will analyze the ways in which promotion, advertising, styling, public relations, event production, and event management intersect, in the planning of the Spring 20252026 Senior Fashion Show. We will also cover aspects of professionalism, ranging from appropriate correspondence with vendors, to development of objectives, to successful event production. We will also cover aspects of professional development, including discussion of internships and searching for entry-level job positions in the Fashion Merchandising & Design industry. We will engage in a variety of hands-on practical experiences in planning and production, leading to a culminating final project in the Spring 20252026 Senior Fashion Show.