MKT 460

Consumer Behavior

Taylor University · UGRD · Fall 2026

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Catalog description

A course which examines such fundamental areas as consumer decision-making, processes, information processing, external and internal influences and business effects on consumer purchase/choice patterns. An analysis of the psychological, social and economic influences on consumption. Prerequisite: MKT 231. Offered spring semester.

Sections

Current meeting, instructor, credit, and enrollment details

Updated 4 hours ago

1

FullSeats: 35/35 seats Last recorded: Aug 15, 2026, 3:53 PM
Class #19931Fall 2026UGRD3 credits
0 available35 enrolled35 capacity0/98 waitlist
Days & times
TR 1100-1215
Meeting dates
Aug 31 – Dec 17
Location
Reade Center 240
Instructor
Blyberg, Katelyn

Section notes

Instructional method: Lecture

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