MKT 410

Marketing Research

Taylor University · UGRD · Fall 2026

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Catalog description

A course designed to provide students with a fundamental understanding of the role and methods of marketing research as a means to enhance the marketing strategies of any modern organization. Topics such as problem identification, proposal and research design, question and survey development, sampling methodology, data analysis, and report presentation are covered in both theory and application. Prerequisites: MAT 210, MGT 260, and MKT 231. Offered Spring semester.

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Current meeting, instructor, credit, and enrollment details

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3 openSeats: 22/25 seats Last recorded: Aug 15, 2026, 3:53 PM
Class #19525Fall 2026UGRD3 credits
3 available22 enrolled25 capacity0/98 waitlist
Days & times
MWF 1100-1150
Meeting dates
Aug 31 – Dec 17
Location
Reade Center 240
Instructor
Blyberg, Katelyn

Section notes

Instructional method: Lecture

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