Digital Marketing

Catalog description

The Internet is a dynamic marketplace, and it has become imperative for a business to integrate ethical digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, social media and web analytics. The class introduces tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. Prerequisite: MKT 231.