MBC 604

Managing the Marketing Mix

Syracuse University · UGRD · Fall 2026

1 section

Catalog description

Concepts and skills needed for developing and implementing the product, pricing, distribution, and communication strategies for goods and services. Focus on building sound, actionable, integrated marketing plans based upon target market and positioning strategies.

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Class #syracuse-MBC604Fall 2026UGRD1.5 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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