COM 641
RESEARCH METHODS IN PUBLIC RELATIONS
SUNY Buffalo State University · UGRD · Fall 2026
1 section
Catalog description
Prerequisites: COM 610 and COM 621. Overview of applied research methodologies for public relations campaigns including both qualitative and quantitative approaches. Attention to computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis. Offered every spring.
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Availability not recently verifiedClass #suny_buffalo_2-COM641Fall 2026UGRD3 credits
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