COM 418

CAMPAIGNS IN PUBLIC RELATIONS AND ADVERTISING

SUNY Buffalo State University · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: COM 401. Capstone professional experience in integrated strategic communication based on public relations and advertising; experience in developing campaigns for an actual client, with focus on formative research, strategy, tactics, evaluation, as well as client presentation. Offered every fall.

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Class #suny_buffalo_2-COM418Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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