COM 301

PRINCIPLES OF PUBLIC RELATIONS AND ADVERTISING

SUNY Buffalo State University · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: COM 210 and SPC 205. Principles of integrated strategic communication (public relations and advertising); based on model of formative research, strategy, tactics, evaluation, exploration of public relations and advertising via theoretical base, ethical principles, social responsibilities, functions, and professional aspects. Offered every spring.

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Class #suny_buffalo_2-COM301Fall 2026UGRD3 credits

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Instructor: Staff

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