BUS 500

MARKETING OF SERVICES

SUNY Buffalo State University · UGRD · Fall 2026

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Prerequisite: BME 600 Introduction to Marketing or equivalent. Applications of marketing principles in the service sector; service systems and the principles and practices involved in the marketing of services; past, current, and emerging trends in services marketing; development of marketing programs in the service sector.

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Class #suny_buffalo_2-BUS500Fall 2026UGRD3 credits
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