BUS 420

INTERNATIONAL MARKETING

SUNY Buffalo State University · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: BUS 320, business major. Course presents various concepts and tools for analyzing international marketing strategies and evaluating the marketplace. This includes competitors and the external environment: demographic, cultural, economic, technological, political/legal, natural, and presenting marketing opportunities. Focusing on developing, evaluating, and implementing international marketing strategy at all geographic levels. Offered every semester.

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Class #suny_buffalo_2-BUS420Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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