BUS 404

MARKETING RESEARCH

SUNY Buffalo State University · UGRD · Fall 2026

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Prerequisite: BUS 320, business major. Research methods and techniques used to collect data and provide information for solving marketing problems, design, sampling, data collection, analysis and interpretation, and report preparation. Orientation from the perspective of users of marketing research. Offered annually.

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Class #suny_buffalo_2-BUS404Fall 2026UGRD3 credits
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