BUS 327

ADVERTISING CONCEPTS AND PRACTICES

SUNY Buffalo State University · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: BUS 320, business major. Introduction to the field of advertising, including discussion of research, target marketing media selection and evaluation, goal setting and budgeting, and the development of advertising campaigns. Offered every semester.

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Class #suny_buffalo_2-BUS327Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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