MGM 406

Product and Brand Management

University at Buffalo (SUNY) · UGRD · Fall 2026

1 section

Catalog description

Discusses new product development, brand and pricing strategies for existing products, and the design of promotional campaigns. Gives particular emphasis to the new product development process and the design of advertising strategy.

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Class #suny_buffalo-2585Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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