Marketing Research

Catalog description

Marketing Research provides a systematic approach to generating and applying information for marketing decisions. This course is designed for both those who use marketing research-such as brand managers, consultants, and entrepreneurs who commission and interpret research-and those who conduct it, including market researchers and data scientists who design and carry out studies. Students will learn to translate managerial problems into research questions, critically evaluate research findings, and gain practical experience in conducting a complete marketing research project, from defining the problem to analyzing data and drawing insights.