Foundations of Marketing

Catalog description

This course introduces students to the exciting world of marketing and helps them build a strong foundation for future study in the field. Designed especially for first-year marketing majors, it aims to spark curiosity about how marketing shapes the way we think, choose, and connect as consumers. Students will learn key marketing principles-such as understanding customer needs, creating value, and building lasting relationships-while exploring real-world examples that make marketing come alive. By the end of the course, students will not only understand what marketing is but also begin to see the world through a marketer’s eyes: curious, creative, and customer-centered.