ART 419

Brand Identity Design

University at Buffalo (SUNY) · UGRD · Fall 2026

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Immerse yourself in the dynamic world of identity design and branding, where ideas evolve into visual systems that define how organizations are perceived and experienced. In this course, you’ll work across a range of applications for both non-profit and for-profit organizations-developing design systems and translating them into cohesive visual languages through logo design and service marks, print collateral, online media, packaging, environmental graphics, signage, and more. Emphasis is placed on concept development, visual coherence, and real-world application.

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Class #suny_buffalo-0338Fall 2026UGRD
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