Sports Marketing

Catalog description

Exposes students to the sports industry as it focuses on the marketing of sportsin the professional leagues, teams and events, amateur sports, sporting goods,sports media and the promotion of college sports. It also looks at marketing ofnon-sports products through sports with an introduction to sponsorship, licensing,branding and athlete endorsement. Students will apply marketing concepts andstrategies to the sports industry through the development of sports marketing andpromotion strategies and plans. Prerequisite: MKT101 or SPM101.