Marketing Management

Catalog description

Advanced course in marketing management which focuses on major types ofdecisions facing the marketing executive in attempts to harmonize objectives andresources of the firm with opportunities found in the marketplace. Strengthensstudent's ability to analyze these complex marketing situations and to furtherdefine and select optimum alternatives through proper application of currentmarketing theory. Extensive use made of published marketing management casestudies and marketing simulations. Prerequisite: MKT101.