Principles of Marketing

Catalog description

Marketing is everywhere. It drives the growth of an organization. In today's world, companies compete to find the best way to reach their customers through various outlets, from television to social media. This course explores a business's core marketing principles as it evolves and adapts to the competitive environment. Students will develop a marketing plan using the major components of the marketing mix–product, price, promotion, and place–and they will learn how effective marketing helps an organization navigate change, drive growth, and achieve sustainability.