Sales and Marketing in Health Care

Catalog description

Introduces the essential aspects of marketing and sales in the changing health care world. Addresses the concept of marketing, the nature of marketing strategy and the environment in which marketing operates. Provides a framework for understanding the consumer, along with key selling methods. Topics include the “Four Ps” of marketing, promotional elements of marketing, the communication process, and personal selling. Restricted to students approved for appropriate senior year track in the Health Science major.