Public Relations

Catalog description

Public Relations (PR) professionals shape and manage the public image of individuals, organizations, and causes. This course explores a wide range of career paths-from political campaigns and government agencies to fashion, sports, entertainment, international business, environmental advocacy, and media relations. You’ll learn how to effectively promote clients-including politicians, celebrities, organizations, and issues-through both traditional and digital media platforms. Current events will be examined through a PR lens, with an emphasis on the strategies and tactics used to influence public opinion and build trust.