Risk Communication

Catalog description

An overview of theory-based knowledge about risk perceptions and empirically tested principles of designing effective risk communication messages. This course examines risks from the perspective of organizations, affected publics, and government entities. Students will learn concepts and theories about measuring, analyzing, and influencing risk perceptions in a variety of contexts including public health, science, and business settings. The importance of connecting risk and crisis communication will also be considered. Ethical principles of risk communication are integrated throughout the course.