Mass Communication Research Methods

Catalog description

A systematic overview of key contemporary research methods in media and mass communication. Based in social science methods, participants pursue a deeper understanding of quantitative and qualitative research methods. The course provides opportunities to apply those methods through individual and team-based research projects. Participants will build on and apply their existing understanding of media and mass communication to explore the principles behind well-conducted research, including the design of research questions, a range of methodological approaches, development and application of these approaches, and standards related to research on human subjects.