Introduction to Business

Catalog description

The course provides a general framework for students to develop an understanding of how businesses work, how they are managed, and how different business models are applied to existing businesses in today’s fast paced business environment. Introduces students to major business topics to form a foundation for understanding the general functional areas of business, the environment businesses operate in, and general principles of management and leadership. The course materials and coverage provides the fundamentals necessary for Business majors and minors understanding of more advanced business topics encountered in upper division Business courses while introducing students from other majors to the importance of business in the development of ideas into products and services and their distribution to customers through markets. As part of the course, students must participate in experiments and/or a library research project.