MKTG 5730

MARKETS,CHANNELS,TECHNOLOGY

Stockton University · UGRD · Fall 2026

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(Cross-listed as MGMT 5325.) The course will focus on the strategic challenges faced by channel management in a variety of distribution businesses. The impact of global competition, socio-cultural trends, information technology, etc. on channel strategy will also be addressed. The theoretical and conceptual foundations of channel management will provide a framework for the course. Faculty: STAFF

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Class #stockton-MKTG5730Fall 2026UGRD3 credits
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