MKTG 5418RESEARCH METHODS FOR MARKETING DECISIONS

Catalog

This course will be offered in Spring only. Marketing research is the function that links the consumer, customer, and public to the marketer through information. The Research Methods for Marketing Decisions course will provide students with an understanding of the design and execution of marketing research projects utilized by firms to achieve their business objectives. Cases, lectures, problem sets, and projects may be used to illustrate effective approaches to current marketing research problems.