MKTG 5355
STRATEGIC BRAND MANAGEMENT
Stockton University · UGRD · Fall 2026
1 section
Catalog description
Brand Management has moved to the forefront of marketing as an essential component in the strategic process. Building, growing and sustaining successful brands is crucial to survival. Best practices as well as evolving concepts like experiential branding and brand storytelling will be explored.
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Availability not recently verifiedClass #stockton-MKTG5355Fall 2026UGRD3 credits
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