DIGITAL MKTG & WEB ANALYTICS

Catalog description

This course will be offered in Fall only. The Digital Mkt & Web Analytics course explores the exciting and ever changing world of online marketing. Digital marketing is where marketing meets the internet and other forms of new media, such as smart phones and even games consoles. It includes online advertising and participating in social media, but it can also include online listening and monitoring, and search engine optimization. Through a combination of lecture, case studies, and course projects, students not only learn the fundamental concepts and tools of the digital experience, but also apply these new skills to business problems. Subjects will include: websites, e-Commerce, Search Engine Marketing, Social Media Marketing and Mobile Media.