MKTG 5315
SERVICE MARKETING
Stockton University · UGRD · Fall 2026
1 section
Catalog description
This course will examine the ways in which services marketing differs from typical approaches used to market products. It is expected that the following topics will be covered: the purchase process, consumer expectations, service quality, managing the service outcome, competitive strategies and customer retention.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #stockton-MKTG5315Fall 2026UGRD3 credits
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