MKTG 3465

RETAIL MARKETING

Stockton University · UGRD · Fall 2026

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The structure, theory, and dynamics of merchandising in retail organizations are covered. The course stresses the buying policies relating to the selection and development of merchandise resources, pricing, markup, markdown, stockturn, and inventory control.

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Class #stockton-MKTG3465Fall 2026UGRD4 credits
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