MARKETING ETHICS

Catalog description

Prerequisite: MKTG 2110 or MKTG 3110 with a grade of C or better.Values/ethics course. (V)Within the broader field of business ethics, marketing ethics deals with the variety of dilemmas experienced as companies create, price, promote and place goods and services. As marketing becomes more subtle and complex, such ethical issues have become harder to identify and prevent. This course will stress the recognition of ethical dilemmas in marketing; the diagnosis of their causes within organizations, and the appropriate use of ethical principles by marketing managers in resolving or preventing such problems. The main focus of the semester will be on mastering ethical principles as illustrated by classic cases involving, in particular, vulnerable target segments such as minorities, the elderly, and children.