MKTG 3116
CONSUMER BEHAVIOR
Stockton University · UGRD · Fall 2026
1 section
Catalog description
Examines the influences affecting purchasing behavior of individuals as consumers. Emphasis is placed on the integration of social science theory with the strategic marketing process. Research methodology as it applies to consumer motivation and behavior is also covered.
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Availability not recently verifiedClass #stockton-MKTG3116Fall 2026UGRD4 credits
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