Loading course details…
MKTG 3116CONSUMER BEHAVIOR
Stockton University · 4 credits · UGRD
Catalog
Examines the influences affecting purchasing behavior of individuals as consumers. Emphasis is placed on the integration of social science theory with the strategic marketing process. Research methodology as it applies to consumer motivation and behavior is also covered.
Recent sections
Fall 2026 · 1 section
Sep 8 – Dec 19
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 001Class #80416 | Tu Th · 2:30 – 4:20 PM | John F. Scarpa Academic Center 310 | Zhang, Yuli |