E-COMMERCE

Catalog description

Electronic commerce refers to buying and selling of goods and services using electronic networks, including the Internet. More importantly, it is revolutionizing the way business can research new customers while more adequately fulfilling the needs of preexisting ones. Furthermore, the cost-effectiveness of electronic commerce enables small companies to compete on an even footing with far larger organizations globally. At the same time, larger companies can utilize electronic commerce to respond instantly to evolving trends and enter new markets with the agility of a small business. This course will cover the concepts, tools and strategies for understanding and exploiting opportunities associated with electronic commerce.Faculty: STAFF