GLOBAL MARKETING

Catalog description

Prerequisite: MKTG 3110 with a grade of C or better. Open to juniors and seniors only.International/multicultural course (I).(Same as MKTG 4460. ) Exposes students to the theoretical and practical considerations of marketing goods and services on a global basis. An analysis is made of the social, cultural and economic impact of multinational operations on strategic market planning. The problems in obtaining and analyzing international market data are explored in depth.