BUSINESS POLICY AND STRATEGIES

Catalog description

<b>Prerequisite:</b><i> Open only to senior BSNS majors.</i><br>(Cross-listed as BSNS 4112) This capstone course reviews how buisness strategies and policies, necessary for creating sustainable competitive advantages, are formulated by senior management. It emphasizes a systematic approach to planning based upon in-depth analysis of the external business environment and the internal capabilities of the organization. Case studies of major corporations dealing with strategic issues are an integral aspect of this course.<br><i>Faculty: E.KRUGER, L.LEITNER, A.WORTHINGTON</i>